Turn AWS motions
into your differentiator.
Positioning, joint marketing plans, funding, events and campaigns. I spent almost six years as a virtual Partner Marketing Manager for AWS Canada, then moved to the partner side as CMO of an AWS Premier tier partner.
- 5.5years as vPMM for AWS as part of their Scalable Program
- 40Canadian SI partners supported during my time there
- 2languages, written natively, built for Loi 96
- AWS co-branding rules on every asset
- Loi 96 French
- Loi 25 consent
The problem
AWS funds, refers and promotes who they know.
Most partners below Premier are not stuck because they deliver badly. They are stuck because AWS cannot see what they do. My work is the layer between what you do and what AWS needs to see for you to get Account Originated (AO) opportunities into your ACE and true AWS recognition that converts.
What I get hired to fix
Three problems, one person accountable for them.
MDF that turns into pipeline
Funding requests built around a campaign that sells, with the proof AWS asks for planned from day one.
Co-marketing AWS sellers respect
Seller sessions, offer kits and events that give AWS account teams a reason to bring you in.
Positioning that survives the catalogue
One clear reason to choose you, written so a customer, an AWS seller and a funding reviewer all get it.
Built around you
Your team, your needs, your way to pay.
Every partner starts from a different place. Choose how I join your team, pick what you need and pay the way that suits you. Every quote is built for your goals.
How I join your team
Integrate
You have a marketing team. I add the AWS layer: the joint plan, the funding and the seller motion. Your team keeps running the rest.
Fill the gap
You have no marketing lead. I act as your CMO a few days a month and build what lasts after me.
What you need
Positioning and plans
Your positioning, the joint marketing plan with AWS and the messages sellers repeat.
Funding
MDF and other AWS funding: the request, the claim and the proof, planned from day one.
Events
Seller sessions, roundtables, Summits and re:Invent, with follow-up until the leads convert.
Campaigns and co-brand
Demand campaigns, co-branded launches with AWS, ISV and distributor programs.
Content
Case studies, offer kits, thought leadership and Marketplace listings, in English and French.
How you pay
By milestone
You pay as each agreed result lands: the plan approved, the event run, the campaign live.
By project
One quote for a defined scope, like a Summit program or a case study series.
By the hour
For reviews, funding requests and second opinions. Book a few hours or a bank.
Events
Events that AWS sellers bring their customers to.
Events are my signature work. I plan them with the funding, bring the right AWS people into the room and follow up until the leads convert.
- AWS seller sessions
- Executive roundtables
- AWS Summit programs
- re:Invent activations
- ISV co-marketing
- Distributor campaigns
- Tier and competency launches
- Signature SWAG
- Webinars and virtual events
- Co-branded customer events
- Partner sales kickoffs
- Industry conferences
- Industry Zone campaigns
- Hands-on build sessions
- Exclusive activations
- Suite nights
- Fulfillment centre tours
Resources
What changed at AWS this month.
I track every AWS partner change that affects how you sell, market and get funded. Checked weekly, published monthly, every entry linked to its AWS source.
Partner Forward Deployed Engineering pathways: three free Skill Builder pathways and two credentials, FDE Validated and FDE Advanced
A way to prove production agentic AI delivery skills to AWS and customers.
Attributed Revenue Dashboard in Partner Central
Revenue by product, AWS service and billing period, to show AWS your impact.
AWS Data Competency adds Databases and Relational Databases categories
New ways for data partners to get validated.
Who you work with
Marie Scultore
For almost six years I was a virtual Partner Marketing Manager for AWS Canada. That is the person AWS assigns to help partners build joint marketing plans, campaigns and funding requests. I supported 40 Canadian SI partners in that time. Then I became CMO of an AWS Advanced partner and helped take it to Premier in my first year.
More about how I workA fair question
Doesn't AWS already give me someone for this?
AWS assigns people to your partnership. Their job is the program, across many partners. Mine is your market: your positioning, your plan, your events and your pipeline, with the program working for you. I did that job for almost six years, so I know what they need from you and how to give it to them.
Start with a Diagnostic.
Two weeks to see your AWS marketing the way AWS sees it. You get a scored review, a funding map and a 90-day plan. The fee counts toward any program started within 30 days.